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Planning
This should follow logically from the analysis you have at
your disposal or from work carried out by atradia. There are two element
of planning:
- Setting marketing objectives - atradia
can work with you to define clear meaningful objectives that fit with
your own philosophy and approach but that are based on sound analysis of
your current position. After all how can you decide where you want to go
if you don’t know where you are starting from?
- Defining marketing strategy - atradia, working
closely with you, can help you to lay out a broad plan of how you are
going to achieve the objectives that you already have in place or those
that have been set in cooperation with atradia. This strategy can be as
general or as detailed as your circumstances demand. The strategy may
encompass:
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Planning for new product/service development and/or existing
product evolution and enhancement.
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Advertising and sales campaign plans.
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Commercial planning incorporating pricing, terms &
conditions and discounting.
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Delivery, installation, service, support and training
plans
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