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In an ideal world analysis, planning and actions all follow in an elegant sequence, in the real world that luxury is not often afforded. In most situations analysis and planning occur in a continuum and in parallel with the action phase. The action phase consists of all the activities involved in the implementation of the overall plan and are designed to meet the objectives you have set yourselves. 

atradia as external consultants may be only involved in your analysis and/or planning phases. However, with many years direct sales experience in new business and account management plus a similar experience and expertise in product management, marketing communications and commercial/pricing policy, atradia can provide invaluable assistance in many of your activities. 

Activities will logically mirror the plans described in the planning section: 

  • New product/service development and/or existing product evolution and enhancement.

  • Advertising and sales campaigns.

  • Price setting, terms & conditions and discounting policy.

  • Delivery, installation, service, support and training.